New look helps to better communicate ISAAC’s core values, fleet-focused mission
ISAAC Instruments, a leading fleet management solutions provider, has revealed an energetic rebrand and new website. The refreshed livery and streamlined website better align with how ISAAC delivers on its commitment to fleet clients.
“The new branding represents an exciting time for ISAAC, as we continue to innovate and work every day to help our fleet clients simplify trucking,” said Jacques DeLarochelliere, CEO and co-founder of ISAAC.
The rebrand was a collaborative effort to improve the way ISAAC communicates core company values. Design elements were chosen to reflect the precision and clarity that underpins ISAAC’s technology. The new color palette represents reliability, a passion for innovation, and a friendly culture.
“This is an important step toward ISAAC’s goal of increasing our reach in the United States, while further strengthening our leadership position in Canada,” said Brigitte Roy, chief marketing officer at ISAAC. “It helps ensure our brand promise is aligned to our organization’s culture and values.”
ISAAC’s electronic logging device (ELD) and fleet management telematics solution is used by more than 40 percent of the largest carriers across Canada, helping fleets optimize vehicle efficiency while supporting smart compliance for safety and hours-of-service rules.
The ISAAC solution delivers a reliable, easy-to-use platform for drivers, with a friendly, predictive interface that requires the fewest possible screen taps. ISAAC offers technology that goes far beyond ELDs and partners with trucking fleets to simplify driver workflow and keep the wheels turning. Real-time driver coaching provides unparalleled fuel savings and reduces accidents, improving everyone’s safety on the roads.
In addition to the new branding and website, ISAAC unveiled an updated exhibit hall booth at the 2022 Trimble Transportation Insight Tech Conference + Expo this week in Orlando, Fla. ISAAC is presenting an educational session on Monday, Aug. 15th at 2:15 p.m. in Swan Ballroom A.
About ISAAC
ISAAC partners with North American fleets to provide a user-friendly solution that simplifies trucking. Focused 100% on the trucking industry, we help overcome carriers’ daily challenges, while boosting driver happiness. We deliver proven, reliable, turnkey fleet management technology to streamline operations and enhance safety. With seamless integration to your existing systems via our open platform and data-driven technology that monitors truck and driving performance, ours is an all-in-one, easy-to-use solution. One that helps your drivers and back-office team work smoothly and empowers you with informed decision-making.
