ISAAC Unveils Energetic New Branding, Website

Aug 15, 2022

Share

New look helps to better communicate ISAAC’s core values, fleet-focused mission

ISAAC Instruments, a leading fleet management solutions provider, has revealed an energetic rebrand and new website. The refreshed livery and streamlined website better align with how ISAAC delivers on its commitment to fleet clients.

“The new branding represents an exciting time for ISAAC, as we continue to innovate and work every day to help our fleet clients simplify trucking,” said Jacques DeLarochelliere, CEO and co-founder of ISAAC.

The rebrand was a collaborative effort to improve the way ISAAC communicates core company values. Design elements were chosen to reflect the precision and clarity that underpins ISAAC’s technology. The new color palette represents reliability, a passion for innovation, and a friendly culture.

“This is an important step toward ISAAC’s goal of increasing our reach in the United States, while further strengthening our leadership position in Canada,” said Brigitte Roy, chief marketing officer at ISAAC. “It helps ensure our brand promise is aligned to our organization’s culture and values.”

ISAAC’s electronic logging device (ELD) and fleet management telematics solution is used by more than 40 percent of the largest carriers across Canada, helping fleets optimize vehicle efficiency while supporting smart compliance for safety and hours-of-service rules.

The ISAAC solution delivers a reliable, easy-to-use platform for drivers, with a friendly, predictive interface that requires the fewest possible screen taps. ISAAC offers technology that goes far beyond ELDs and partners with trucking fleets to simplify driver workflow and keep the wheels turning. Real-time driver coaching provides unparalleled fuel savings and reduces accidents, improving everyone’s safety on the roads.

In addition to the new branding and website, ISAAC unveiled an updated exhibit hall booth at the 2022 Trimble Transportation Insight Tech Conference + Expo this week in Orlando, Fla. ISAAC is presenting an educational session on Monday, Aug. 15th at 2:15 p.m. in Swan Ballroom A.

About ISAAC

ISAAC partners with North American fleets to provide a user-friendly solution that simplifies trucking. Focused 100% on the trucking industry, we help overcome carriers’ daily challenges, while boosting driver happiness. We deliver proven, reliable, turnkey fleet management technology to streamline operations and enhance safety. With seamless integration to your existing systems via our open platform and data-driven technology that monitors truck and driving performance, ours is an all-in-one, easy-to-use solution. One that helps your drivers and back-office team work smoothly and empowers you with informed decision-making.

Time to move forward with managed technology

Recent news

ISAAC Honors Fleets for Driver Happiness, Safety & Compliance Improvements

by | Nov 16, 2022 | News | 0 Comments

ISAAC Instruments honored three fleet clients for their commitment to Driver Happiness, and Safety & Compliance Improvements.

ISAAC Honored as a FreightTech 100 Company

by | Oct 19, 2022 | News | 0 Comments

The annual listing spotlights the most innovative and disruptive technology companies across the global supply chain.

During these disruptive times, technology can keep fleets prepared

by | Sep 29, 2022 | Media mentions | 0 Comments

Two companies, fleet management solutions provider ISAAC Instruments and trailer tracking provider TGI-Connect were the first to be certified within the McLeod LoadMaster system.

ISAAC Now Officially a McLeod Software Certified Integration Partner

by | Sep 23, 2022 | News | 0 Comments

ISAAC Instruments is now officially a McLeod Certified Integration Partner, allowing fleets to view hours-of-service (HOS) and other critical data from the ISAAC solution directly in McLeod’s LoadMaster module.

ISAAC Adds McLeod Integration

by | Sep 23, 2022 | Media mentions | 0 Comments

Fleet telematics provider ISAAC Instruments announced it has completed a technology integration with McLeod Software to help joint customers streamline their operations.

FreightWaves names 2023 FreightTech 100

by | Sep 14, 2022 | Media mentions | 0 Comments

FreightWaves announced on Wednesday the latest FreightTech 100 — a selection of the most innovative companies in the freight technology space. This is the fifth annual iteration for the award.

Real-time driver coaching helps carriers save big on fuel costs

by | Sep 6, 2022 | Media mentions | 0 Comments

Challenger Motor Freight is among the many fleets partnering with ISAAC Instruments to optimize fuel efficiency through a myriad of different techniques, including real-time, in-cab driver coaching.

ISAAC Instruments Achieves IT Security Certification

by | Aug 26, 2022 | Media mentions | 0 Comments

Fleet management technology provider ISAAC Instruments has obtained certification for information security management from ISO, the International Organization for Standardization.

ISAAC Unveils Energetic New Branding, Website

by | Aug 15, 2022 | News | 0 Comments

ISAAC Instruments’ energetic new rebrand and website was part of a collaborative effort to improve the way the company communicates core values.

See the ISAAC solution in action

We’ll help you bring out the best in your team!

Why ISAAC Overview →

Advantages

Service

Fleet Benefits

Solve major trucking challenges

Driver Happiness

Simplify the life of your drivers

ELD Reliability

Benefit from reliable technology

Cost Savings

Save money in various ways

Safety and Compliance

Ensure safe and compliant operations

Carrier Experience

Expect outstanding service as a client

Solution Innovation

Future proof your technology

Client Success

Get inspired by real-life examples

Solution Overview →
Highlights
Components
Evolution

Game-Changing Features

Give your fleet an extra edge

Built for Trucking

Equip your fleet with durable tools

Predictive Workflow

Guide drivers with a simple workflow

Smart Compliance

Make compliance simple

Real-time Coaching

Achieve greater fuel efficiency

Remote Tablet Control

Enable effective teamwork

ELD and Fleet Telematics

Discover a built-for-trucking solution

Fleet Management Portal

Centralized portal for your office team

Driver-Friendly App

Versatile and user-friendly tool

Communication Gateway

Keep your team and drivers connected

Connected Cameras

Enhance safety, protect reputations

Open Platform

Get the most of your technology

Latest Innovations

Choose an innovation-driven partner
Resource Hub Overview →
Content
Help

Blog

Read about a variety of trucking topics

Guides

Get inspired with in-depth reads

Videos

Watch our solution in action

Webinars

Learn from industry experts

Tech Support

Get timely technical support

FAQ About ELDs in Canada

Find detailed compliance information
Company Overview →
Don't Miss
About
Inquiries

Events

Come meet us across North America

News

Read trucking and technology news

2022 User Conference

Register for our exclusive client event

Associations

Our involvement in the trucking industry

Contact us

Ask us anything, we're happy to help
Careers Overview →
Join Us

Available Positions

Join a team renown for its culture!

Awards and Recognition

Testimony to our winning culture

Culture

Check out life at ISAAC

Perks and Benefits

Find a healthy work-life balance