ISAAC Unveils Energetic New Branding, Website

Aug 15, 2022

Share

New look helps to better communicate ISAAC’s core values, fleet-focused mission

ISAAC Instruments, a leading fleet management solutions provider, has revealed an energetic rebrand and new website. The refreshed livery and streamlined website better align with how ISAAC delivers on its commitment to fleet clients.

“The new branding represents an exciting time for ISAAC, as we continue to innovate and work every day to help our fleet clients simplify trucking,” said Jacques DeLarochelliere, CEO and co-founder of ISAAC.

The rebrand was a collaborative effort to improve the way ISAAC communicates core company values. Design elements were chosen to reflect the precision and clarity that underpins ISAAC’s technology. The new color palette represents reliability, a passion for innovation, and a friendly culture.

“This is an important step toward ISAAC’s goal of increasing our reach in the United States, while further strengthening our leadership position in Canada,” said Brigitte Roy, chief marketing officer at ISAAC. “It helps ensure our brand promise is aligned to our organization’s culture and values.”

ISAAC’s electronic logging device (ELD) and fleet management telematics solution is used by more than 40 percent of the largest carriers across Canada, helping fleets optimize vehicle efficiency while supporting smart compliance for safety and hours-of-service rules.

The ISAAC solution delivers a reliable, easy-to-use platform for drivers, with a friendly, predictive interface that requires the fewest possible screen taps. ISAAC offers technology that goes far beyond ELDs and partners with trucking fleets to simplify driver workflow and keep the wheels turning. Real-time driver coaching provides unparalleled fuel savings and reduces accidents, improving everyone’s safety on the roads.

In addition to the new branding and website, ISAAC unveiled an updated exhibit hall booth at the 2022 Trimble Transportation Insight Tech Conference + Expo this week in Orlando, Fla. ISAAC is presenting an educational session on Monday, Aug. 15th at 2:15 p.m. in Swan Ballroom A.

About ISAAC

ISAAC partners with North American fleets to provide a user-friendly solution that simplifies trucking. Focused 100% on the trucking industry, we help overcome carriers’ daily challenges, while boosting driver happiness. We deliver proven, reliable, turnkey fleet management technology to streamline operations and enhance safety. With seamless integration to your existing systems via our open platform and data-driven technology that monitors truck and driving performance, ours is an all-in-one, easy-to-use solution. One that helps your drivers and back-office team work smoothly and empowers you with informed decision-making.

Time to move forward with managed technology

Recent news

ISAAC Now Officially a McLeod Software Certified Integration Partner

by | Sep 23, 2022 | News | 0 Comments

ISAAC Instruments is now officially a McLeod Certified Integration Partner, allowing fleets to view hours-of-service (HOS) and other critical data from the ISAAC solution directly in McLeod’s LoadMaster module.

ISAAC Unveils Energetic New Branding, Website

by | Aug 15, 2022 | News | 0 Comments

ISAAC Instruments’ energetic new rebrand and website was part of a collaborative effort to improve the way the company communicates core values.

ISAAC Obtains ISO 27001 Certification; Illustrates Commitment to Your IT Security

by | Aug 1, 2022 | News | 0 Comments

The ISO 27001:2013 certification is the latest step in ISAAC’s continuous efforts to pursue the most stringent security standards available.

ISAAC Accelerates U.S. Operations With Expanded Cleveland Office

by | Jun 20, 2022 | News | 0 Comments

New location will better serve fleet clients, attract top technology talent ISAAC Instruments, a leading driver-centric fleet management solutions provider, has opened...

ATA Welcomes ISAAC Instruments as Newest Product Provider

by | May 3, 2022 | News | 0 Comments

American Trucking Associations announced ISAAC Instruments, a provider of electronic logging devices and fleet management technologies, as an ATA Featured Product Program Provider.

ISAAC Sponsors 2022 Private Fleet of Year Award 

by | Apr 1, 2022 | News | 0 Comments

ISAAC Instruments announced ​​​today its sponsorship of the 2022 Fleet Owner Private Fleet of the Year award. The winner will be announced on April 12 during the National Private Truck Council’s annual management conference and exhibition in Cincinnati.

Improve Asset Utilization and Fleet Visibility with ISAAC and BlackBerry Radar

by | Mar 14, 2022 | News | 0 Comments

​​​​BlackBerry Limited (NYSE: BB; TSX: BB) and ISAAC Instruments, a leading driver-centric fleet management solution provider, today announced that BlackBerry Radar has been integrated within the ISAAC Open Platform, delivering more value in a comprehensive fleet management solution for commercial fleets. Fleet managers will now have an aggregate view of current tractor and trailer operations in a single console, enabling them to better manage and automate their dispatch operations, driver messaging and hours of service compliance.

How to Identify, and Improve, the High-Risk Driver

by | Feb 1, 2022 | Media mentions | 0 Comments

Sutco Transportation Specialists has also incorporated in-cab video into its safety performance tracking program. It relies on the ISAAC Instruments platform including an in-cab camera and Speed Gauge, which compares the truck’s actual speed to the legal speed limit where it’s traveling.

Fleets Can Take Steps to Reduce Risk of Cybersecurity Threats

by | Feb 1, 2022 | Media mentions | 0 Comments

It’s not a question of if, but when a cybersecurity breach will happen at your company, said Joe Russo, head of information technology at ISAAC Instruments, a supplier of electronic logging devices and fleet-management technology.

See the ISAAC solution in action

We’ll help you bring out the best in your team!