Our Team

Jacques DeLarochelliere is the CEO and cofounder of ISAAC Instruments, and Chair of the Board of Directors. His business journey began on a racetrack. One morning in 1990, Jacques tried to understand his poor performance as a race car driver, which he initially blamed his race car’s tuning. Santo, his mechanic, then pretended to make adjustments, as he was convinced that everything was fine.

When he got back on the track, Jacques made the best time. Proud of his performance, he was sure the adjustments he had asked for had done the trick. He was then told nothing had changed. This lesson in humility helped Jacques realize that people couldn’t feel, record and explain actions and reactions as well as technology. This triggered his need to develop a tool to quantify the behavior of race car drivers and their vehicles.

The family home’s garden shed then became ISAAC’s first laboratory. With his childhood friend David Brillon, he spent his free time working on his telemetry system. At the time, the Internet, GPS, cellular communication and accelerometers were brand new tech!

In the early 2000s, his telemetry system piqued the interest of leading automakers, like Ford, GM, Chrysler, Honda and Toyota. His entrepreneurial vision enabled him to build a successful business, which today brings its unique expertise to the transportation industry.

Jacques’s entrepreneurial leadership led to his nomination as a finalist in the Ernst & Young and Desjardins entrepreneurship awards. Jacques holds a bachelor’s degree in mechanical engineering, a flight theory and practice certification from the Kansas University School of Engineering, and specialized training in aircraft certification from Transport Canada.

Jacques is a sportsman at heart. He particularly enjoys speed and extreme sports. If he so enjoys riding his longboard to the office, it’s because the slopes along the way help get him there really fast!

Driven by this ambition, J.S. brings a wealth of expertise to his role. His journey is marked by over 15 years of deep conversations with hundreds of trucking fleets, uncovering what keeps them up at night while leveraging his solid foundation in computer engineering from McGill University.

Before becoming Chief Product Officer, J.S. showcased his strong leadership for over a decade as executive vice president of Sales at ISAAC. In that role, he played a key part in building ISAAC’s business strategy and was critical in launching the ISAAC solution and the ISAAC InControl mobile tablet.

The products developed under his leadership have been adopted by major global vehicle manufacturers—including Ford, GM, Chrysler, Honda, Toyota, FAW, BRP, Volvo, and John Deere—as well as leading carriers such as Quality Carriers, Eassons, TransX, Trimac, and Challenger.

Today, David focuses on Strategic Innovation, envisioning and shaping the platform of the future. His journey with artificial intelligence began with early Expert Systems and continues today with new AI technologies, reinforcing ISAAC’s commitment to staying ahead of industry transformations.

With expertise spanning software architecture, distributed applications, communication protocols, and advanced vehicle data analysis, David brings both technical depth and visionary leadership to the organization.

He holds a bachelor’s degree in electrical engineering and a master’s degree in industrial electronics engineering.

Ross holds a Bachelor of Commerce with Honors in Accounting from McGill University and earned his Chartered Accountancy designation from the John Molson School of Business. With over 20 years of experience in finance, accounting, and management, he is a seasoned leader in his field.

Outside of his professional commitments, Ross is an enthusiastic supporter of Liverpool Football Club and the Baltimore Ravens. He is an avid golfer and enjoys spending his leisure time on the golf course, perfecting his game.

Sam has spent his entire career in the transportation telematics space, helping fleets implement technology to improve drivers’ lives and developing strong relationships with carriers across the US and Canada. His decades-long experience with PeopleNet, Trimble Transportation, and Spireon brings a strong background of understanding carriers’ technology needs and managing high-performing sales professionals.

He obtained degrees in Business Management and Spanish from North Dakota State University while playing on the basketball team!

Living in Salt Lake City, UT, he loves to ski and hike with his wife and 3 children.

Beth Tattershall, Vice President of Business Development for the Southeastern U.S. at ISAAC, is a graduate of University of Tennessee, with a BS degree in Logistics and Transportation. She has spent her entire career in the trucking industry, assisting fleets to solve problems, identify areas of opportunity and attain business objectives. Most of her time has been spent in the telematics space. Prior to joining ISAAC, she was with SmartDrive Systems for close to two years and Trimble/PeopleNet for almost 17 years. Beth is based in Greenville, SC.

Rihard Suler, Vice President of Business Development for Canada and Northeastern U.S. at ISAAC, is a graduate of McMaster University with a bachelor’s degree in Computer Engineering. He started his career in the engineering department at US Steel. He swapped out his engineering cubicle to hit the road selling telematics solutions 13 years ago due to his passion for helping truck fleets use technology to fix their business challenges. . Rihard is based in Toronto, Canada.

Her mission? Melanie lives to share her decades of trucking knowledge and her passion for the industry with the people around her, to empower them to excel and exceed expectations.

Passionate about new technology, Angelique is dedicated to enhancing operational effectiveness with client satisfaction as her top consideration. With expertise in SaaS, management and operational excellence, she is driven by the power of teamwork and takes pride in building collaborative relationships.

Angelique is an avid amateur chef, foodie, and music lover. She revels in the joy of discovering the great outdoors by bike or paddleboard, or of practicing Yoga on a dock. Her favorite place to be is on a beach, book in hand.

Josée Couvrette is Vice President, Well-Being at ISAAC. She leads a team of collaborators whose mission is to contribute to cultural transformation and organizational success by driving the development of ISAAC’s people. She articulates the company’s well-being vision and implements talent management programs and solutions to create a unique colleague experience backed by supportive leadership.

A seasoned and passionate leader, Josée draws her energy from stimulating challenges and values human relations, the emergence of collective intelligence, and the development of individual potential. She has extensive experience in strategic human resources consulting and organizational development and has held management positions in various fields, including finance, broadcasting, and telecommunications. She holds a master’s degree and a bachelor’s degree in industrial relations from Université de Montréal and has completed renowned coaching training programs over the years.

Josée enjoys walks in the forest or mountains and stopping by a lake or the ocean. Curious by nature, she cherishes every opportunity to immerse herself in new cultures and embrace the richness of human diversity. These experiences allow her to recharge, fuel her thinking, and appreciate the present moment. She is also a “Tennis Mom” and a fan of that sport in her spare time!

Jean-Philippe Bertrand is Vice President of Open Platform Experience at ISAAC. He guides and engages technology partners in the transportation industry who wish to integrate their solutions into the ISAAC ecosystem and maximize their value.

An engineer by training with over ten years’ experience, he began his career at ISAAC as a technical support specialist before moving into strategic leadership roles within operations. He is currently pursuing a Ph.D. at the École de technologie supérieure, focusing his research on artificial intelligence and truck driver behavior.

Driven by a passion for solving highly complex operational challenges — whether faced internally or by transportation fleets — Jean-Philippe is known for his ability to combine operational rigor and technological innovation with a real-world perspective. His leadership and contributions to the industry were recognized in 2025 with the ACQ’s Relève de l’année award, which celebrates emerging industry talents.