4 Steps to Increase Truck Driver Retention

Mar 28, 2022


95%. That’s the annualized turnover rate for large truckload fleets in the United States in 2021.

These numbers show us that driver retention is a major issue for carriers. Often, the first solutions we think of to improve retention are  reviewing overall compensation or increasing salaries.

What if there were other options? Today, let’s look at an unexplored angle: understanding the human behind the wheel. In this blog, discover how caring about people can increase retention and drive engagement. Try putting the following 4 steps into practice to see the effects in your organization.

1. Relating to the reality of drivers

The first step is to become interested in and understanding the reality of people; in other words, caring and relating to them to some degree. This understanding will help foster circumstances that lead to your ultimate goal of better talent retention. By circumstances, we mean events that occur daily, such as how you live your corporate values or the decisions you make to move the organization forward. Knowing what your drivers want and value, will give you a better idea of what you need to put in place to satisfy them. The idea is to create momentum to go from turnover to retention.

Further reading  ̶  Recruitment: what you should know about millennials

2. Cultivating connection

“Humans have the ability and the need to bond and cooperate.”- Richard Barrett – Evolutionary Coaching

What if you used this bonding ability to mobilize your teams? For trust to emerge, individuals must first share vulnerability. People need to feel comfortable sharing their challenges and aspirations. As an organization, you want stories to be born within your walls, and shared beyond them. Stories bring people together. They help foster retention, but they also have the power to attract new candidates.

3. Nurturing the need to belong

Human beings have a very strong need to belong. So strong, that it is more powerful than the need for physical security according to some studies. That’s how much we feel the need to be part of a group or community. In an industry like transportation where physical safety is crucial, we must make room for the need to belong which is just as important.

4. Building engagement

When look at the “wheel of retention”, we see that we need to create momentum between understanding the reality of the drivers and creating stories and connections between people to nurture their sense of belonging to the organization. This is how you can build engagement and create wellness for your drivers.

How to become a destination of choice

Now that you know the steps of the retention wheel, how do you get it rolling into action? How do you get people to want to stay with your organization for the long term? Here are some action ideas in each of the steps seen above:

Caring & Relating

  • Daily check-in calls​
  • Wellbeing agent​
  • Active management (one-on-ones)​
  • Agile appreciation reviews​
  • Development/progression plans​
  • Rewards

Bonding & Connecting

  • Onboarding process and activities​
  • Drivers’ committee​
  • Social activities & committee​
  • Drivers’ room​
  • Cross-functional training involvement​
  • Exploratory / pilot project participation


  • Surveys & soundboarding​
  • Participatory sessions​
  • (Bi-)monthly internal meetings​
  • Quarterly in-person rallying & team building​
  • Work Committee involvement (rolling)​
  • Awards​
  • Access, swag, etc.​


  • Culture values assessment​
  • Continuous training​
  • Leadership development​
  • eNPS & Pulse surveys

How ISAAC can help

ISAAC’s solution is your ally when it comes to recruitment and retention. We develop our solution around the user’s reality and to ensure an optimal experience. Our goal is to simplify transportation through technology.

Many of our features correspond to the actions suggested at different points of the retention process.

  • Electronic reporting to simplify and eliminate paper
  • Messaging to stay connected
  • Performance reports to recognize success
  • Customizable forms for surveys and feedback
  • The ISAAC Coach to drive action and provide fair feedback
  • Features to promote balance in work planning and dispatching

Where to begin with driver retention

First, you have to “care and relate”. The best way to move in this direction is to experiment on a daily basis. Be models of the vision you have. Live it and see the effect it has on your organization.

About the author

Josiane Lorange, Eng.

MBA, Chief Wellbeing Officer

Josiane Lorange is Chief Wellbeing Officer at ISAAC Instruments. She envisions and leads organizational development initiatives to maximize human potential and best exploit the innovation, leadership and management capacities of the team. Always curious about humans and what drives them, she continuously strives to find alternate work methods to be more creative, agile and collaborative while putting people at the center of every decision.

Time to move forward with managed technology

Recent blog articles

Prevent Wheel-off Problems with Smart Wheel Retorquing

by | Nov 11, 2022 | Best practices | 0 Comments

Wheel-off incidents can be catastrophic. Fleets can prevent these accidents with smart wheel retorquing management.

Canadian ELD Mandate—How Fleets Can Quickly Adapt

by | Nov 10, 2022 | Compliance and regulations,Industry | 0 Comments

Canada’s ELD mandate will be enforced on January 1, 2023. Fleets that haven’t transitioned can quickly adapt for compliance.

How Fleets Cut Turnover During Truck Driver Shortages

by | Oct 26, 2022 | Best practices,Industry | 0 Comments

Fleets mitigate the impact of driver shortages by focusing on driver retention and satisfaction with driver-friendly tech.

Guide to US Agricultural Exemption for Hours of Service (HOS)

by | Oct 11, 2022 | Compliance and regulations | 0 Comments

Fleets that transport agricultural products and livestock can benefit from the US agricultural exemption for HOS

Does Your Fleet Know How to Respond to a Cyberattack?

by | Oct 11, 2022 | Cybersecurity,Industry | 0 Comments

Companies that respond well to cyberattacks reduce losses and ensure business continuity. Learn how fleets can defend themselves against attacks.

Fuel Efficiency Programs Can Improve Driver Retention

by | Sep 29, 2022 | Best practices,Industry | 0 Comments

Driver retention and fuel costs are two main issues that fleets face. Fuel efficiency initiatives can support improvements for both issues at once.

A Summer of Accomplishments for ISAAC

by | Sep 22, 2022 | President’s blog | 0 Comments

As the summer of 2022 comes to a close, I find myself looking back at some of our most recent accomplishments.

Fleets Must Act to Prevent Ransomware Attacks

by | Sep 7, 2022 | Best practices,Industry | 0 Comments

Ransomware is on the rise. Fleets must protect themselves against ransomware with a strong cybersecurity plan.

What Happens at a Roadside Inspection and How to Prepare

by | Sep 7, 2022 | Compliance and regulations,Road safety | 0 Comments

Fleets and drivers undergo multiple types of roadside inspections. Focus on safety, training, and driver support to ensure compliance.

See the ISAAC solution in action

We’ll help you bring out the best in your team.

Why ISAAC Overview →



Fleet Benefits

Solve major trucking challenges

Driver Happiness

Simplify the life of your drivers

ELD Reliability

Benefit from reliable technology

Cost Savings

Save money in various ways

Safety and Compliance

Ensure safe and compliant operations

Carrier Experience

Expect outstanding service as a client

Solution Innovation

Future proof your technology

Client Success

Get inspired by real-life examples

Solution Overview →

Game-Changing Features

Give your fleet an extra edge

Built for Trucking

Equip your fleet with durable tools

Predictive Workflow

Guide drivers with a simple workflow

Smart Compliance

Make compliance simple

Real-time Coaching

Achieve greater fuel efficiency

Remote Tablet Control

Enable effective teamwork

ELD and Fleet Telematics

Discover a built-for-trucking solution

Fleet Management Portal

Centralized portal for your office team

Driver-Friendly App

Versatile and user-friendly tool

Communication Gateway

Keep your team and drivers connected

Connected Cameras

Enhance safety, protect reputations

Open Platform

Get the most of your technology

Latest Innovations

Choose an innovation-driven partner
Resource Hub Overview →


Read about a variety of trucking topics


Get inspired with in-depth reads


Watch our solution in action


Learn from industry experts

Tech Support

Get timely technical support

FAQ About ELDs in Canada

Find detailed compliance information
Company Overview →
Don't Miss


Come meet us across North America


Read trucking and technology news

2022 User Conference

Register for our exclusive client event


Our involvement in the trucking industry

Contact us

Ask us anything, we're happy to help
Careers Overview →
Join Us

Available Positions

Join a team renown for its culture!

Awards and Recognition

Testimony to our winning culture


Check out life at ISAAC

Perks and Benefits

Find a healthy work-life balance