2022 ISAAC User Conference

Together, we simplify trucking

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The time has finally come to meet in person at the 2022 ISAAC User Conference! This exclusive event for ISAAC clients is an invitation to come learn, connect and discover how to achieve more with their ISAAC solution. This year, we’ll host the event at our offices just outside Montreal, on November 15 in French and November 16 in English.

Why attend the User Conference?

The 2022 edition of the ISAAC User Conference marks the return of the in-person event and is a unique opportunity to experience your role as a contributor in ISAAC’s innovation and development. This exclusive event helps you learn about major trucking and technological trends, connect with industry peers and ISAAC team members, and make the most of your ISAAC solution to achieve more within your fleet.


Learn  about industry trends and how top North American fleets are leveraging ISAAC’s solution. Better understand complex economic, technological, and regulatory realities.


Get together with your peers and connect with industry experts to ask your probing questions. Meet ISAAC’s team and talk live with the actual builders of your solution!


Get even more value from ISAAC’s solution by discovering new features, and return home inspired with  ideas for improving and future-proofing your operations. 

Our lineup of speakers

Bob Costello

Bob Costello

Chief Economist & SVP, American Trucking Associations


Bob Costello

Bob Costello is the Chief Economist and Senior Vice President of International Trade Policy and Cross-Border Operations at the American Trucking Associations (ATA), the national trade association for the trucking industry. As Chief Economist, he manages all of ATA’s collection, analysis and dissemination of trucking economic information. This includes several monthly trucking economic indicators, motor carrier financial and operating data, an annual freight transportation forecast, driver wage studies, weekly diesel fuel price and economic reports, and a yearly trucking almanac. Bob also conducts economic analyses of proposed regulations and legislation affecting the trucking industry.

Bob is often cited in the news media as an expert on trucking economics, including the Wall Street Journal, Business Week, CNBC, FOX Business Channel, and National Public Radio.

In 2018, Bob was appointed by Secretary of Commerce Wilbur Ross to the Advisory Committee on Supply Chain Competitiveness. He currently serves on the American Transportation Research Institute’s Research Advisory Committee. He is on the Board of Directors for the Border Trade Alliance. Bob is also a member of the National Association for Business Economics and has served on several research and project panels for the Transportation Research Board, which is part of the National Academies. He is also a member of the Industrial Economists Group at Harvard University.

Prior to joining ATA in 1997, Bob was an economist with Joel Popkin & Company in Washington D.C., an economic consulting firm that specializes in the analysis of wages, inflation, and economic trends.

Bob has a Master’s degree from the University of Northern Iowa and a Bachelor of Arts from Winona State University. He lives in Alexandria, Va. with his wife and daughter.

Eugenia Churilov

Eugenia Churilov

Director of Safety, Compliance and Security, Kriska Transportation Group


Eugenia Churilov

In her career of more than 25 years in Transportation, Eugenia has been a passionate advocate for the safety and security of employees, freight, and the public. Her focus on best-practice policies, procedures and training has helped all KTG carriers improve their safety scores and reduce injuries and insurance claims.
Michael Robinson

Michael Robinson

Vice President of Safety & Driver Development, C.A.T. Inc.


Michael Robinson

Michael Robinson is the Vice president of Safety, Driver development and recruiting at CAT inc. Michael has been with CAT for 3 years.

Since moving to Canada Michael has dedicated his professional work life to the safety on the roads of north America. Michael discovered this passion early in his career transportation when driving a tractor trailer, he quickly moved into a driver training role and eventually in to the safety world.

Michael is also a dedicated husband and father of 4, his family like to travel and see new places in Canada.

Rebecca Brewster

Rebecca Brewster

President & COO, American Transportation Research Institute


Rebecca Brewster

Rebecca Brewster is President and Chief Operating Officer of the American Transportation Research Institute. ATRI is the trucking industry’s not-for-profit research organization, whose mission is research to improve the trucking industry’s safety and productivity. Rebecca has been with ATRI for over 29 years.

Rebecca is the recipient of several awards including Fleet Owner magazine’s 2016 Dozen Outstanding Women in Trucking, the 2013 Influential Woman in Trucking award, and the 2010 J.R. Bob Halladay award given by the 50 state trucking associations.

Jacques DeLarochelliere, P. Eng.

Jacques DeLarochelliere, P. Eng.

CEO, Chairman, Cofounder, ISAAC Instruments


Jacques DeLarochelliere, P. Eng.

Jacques DeLarochelliere is the CEO and cofounder of ISAAC Instruments, and Chair of the Board of Directors. His business journey began on a racetrack. One morning in 1990, Jacques tried to understand his poor performance as a race car driver, which he initially blamed his race car’s tuning. Santo, his mechanic, then pretended to make adjustments, as he was convinced that everything was fine.

When he got back on the track, Jacques made the best time. Proud of his performance, he was sure the adjustments he had asked for had done the trick. He was then told nothing had changed. This lesson in humility helped Jacques realize that people couldn’t feel, record and explain actions and reactions as well as technology. This triggered his need to develop a tool to quantify the behavior of race car drivers and their vehicles.

The family home’s garden shed then became ISAAC’s first laboratory. With his childhood friend David Brillon, he spent his free time working on his telemetry system. At the time, the Internet, GPS, cellular communication and accelerometers were brand new tech!

In the early 2000s, his telemetry system piqued the interest of leading automakers, like Ford, GM, Chrysler, Honda and Toyota. His entrepreneurial vision enabled him to build a successful business, which today brings its unique expertise to the transportation industry.

Jacques’s entrepreneurial leadership led to his nomination as a finalist in the Ernst & Young and Desjardins entrepreneurship awards. Jacques holds a bachelor’s degree in mechanical engineering, a flight theory and practice certification from the Kansas University School of Engineering, and specialized training in aircraft certification from Transport Canada.

Jacques is a sportsman at heart. He particularly enjoys speed and extreme sports. If he so enjoys riding his longboard to the office, it’s because the slopes along the way help get him there really fast!

Jean-Sébastien Bouchard, P. Eng.

Jean-Sébastien Bouchard, P. Eng.

Executive Vice President of Sales, Cofounder, ISAAC Instruments


Jean-Sébastien Bouchard, P. Eng.

Jean-Sebastien Bouchard is Executive Vice President of Sales as well as cofounder of ISAAC Instruments. He is responsible for implementing the business strategy for the telemetry and telematics solutions designed and manufactured by the company. He has more than 20 years of experience in the development, service and commercialization of telemetry solutions in the transportation industry.

From a young age, Jean-Sébastien has always been the one who liked to uncover problems and solve them. He was the expert at changing the time on the VCR without instructions! Today, this curiosity is put to good use helping trucking fleets meet their greatest challenges. Thanks to his analytical skills and problem-solving abilities, he contributes to the evolution of ISAAC’s solutions.
Jean-Sebastien holds a bachelor’s degree from McGill University in computer engineering with a specialization in technological entrepreneurship.

Passionate about many sports, such as hockey, skiing, mountain biking and running, he especially wants to pass on this passion to his two daughters.

Julie Phaneuf

Julie Phaneuf

Chief Operations Officer, ISAAC Instruments


Julie Phaneuf

Julie Phaneuf is Chief Operations Officer at ISAAC Instruments. She leads all teams responsible for the client journey; from the deployment of the ISAAC solution to the delivery and installation of the equipment, as well as maintaining the satisfaction of long-time clients. Julie cherishes the Effortless Experience approach to client care. Recognized for her leadership and multidisciplinary team management, Julie’s passion and innovative thinking ensure ISAAC Instruments puts clients at the center of every decision.

Julie is a seasoned leader with valuable experiences in technology companies. Prior to joining ISAAC Instruments, Julie started her career in high-tech companies such as BNR and CAE. She then moved into C-level positions at Jobboom (Canoe-Quebecor), Newad and TC Media.

Julie holds a bachelor’s degree from HEC, as well as several certifications. She is a sports enthusiast. In her spare time, she bikes, hikes, runs or skis with her family and friends. She also likes to channel her passion into supporting industry-related causes such as Le grand défi Pierre Lavoie and ACQ Golf & Bike Day. If you need an athlete on your fundraising team, look no further, she’d love to join you!

Manon L'Espérance

Manon L'Espérance

Product Manager, ISAAC Instruments


Manon L'Espérance

Manon L’Espérance is a Product Manager at ISAAC. Manon leverages the knowledge she gained as an experienced user of the ISAAC solution and the key positions she held over the course of her 20+ years at Groupe Robert Inc. to promote the voice of the customer. With her understanding of the carriers and drivers needs, Manon works with the Product Team to identify opportunities to improve the ISAAC solution and simplify trucking.
Mark Greco

Mark Greco

Product Manager, ISAAC Instruments


Mark Greco

Having worked at a 1,000+ truck fleet for close to ten years, Mark has first-hand experience with developing and implementing solutions that bring together people, process, and technology.  Before joining ISAAC Instruments, Mark was the Director of Information Technology at Challenger Motor Freight where he led several major corporate projects – implementing ExpertFuel, TMW Suite, and the ISAAC fleet management solution.  Today, Mark draws deeply on this background to guide the product roadmap in his current role as Product Manager at ISAAC.  Mark calls Waterloo, Ontario home where he lives with his wife and two kids.
Melanie Simard

Melanie Simard

Director of Compliance, Client Service & Technical Support, ISAAC Instruments


Melanie Simard

Melanie Simard is Director of Compliance, Client Service & Technical Support at ISAAC. She brings these three groups together to ensure ISAAC clients receive best-in-class service and support, and to demystify all questions relating to regulatory compliance. She is passionate about this last subject, and well attuned to the kind of support ISAAC users need, as she was on that side of the equation before joining ISAAC. With over 20 years in the trucking industry, her field experience as a driver, dispatcher, compliance manager—not to mention an ISAAC user—the trucking DNA she brings to the table is a valuable asset to both ISAAC and its clients.
Nicolas Guérin, P. Eng.

Nicolas Guérin, P. Eng.

Product Manager, ISAAC Instruments


Nicolas Guérin, P. Eng.

Nicolas Guerin is a product manager at ISAAC. Before joining ISAAC, he managed major projects in the aviation industry, including product development. Now, as a member of the product team, he helps set the direction of the product and supports the technology team with the goal of simplify trucking. His areas of focus include hardware development, ELD and compliance. Nicolas is the proud father of 3 and never far from his Rubik’s cube.

Rahat Yasir, M. Sc.

Rahat Yasir, M. Sc.

Director of Data Science – AI, ISAAC Instruments


Rahat Yasir, M. Sc.

Rahat Yasir is selected as Canada’s top 30 software developer under 30 in 2018. He is seven times Microsoft Most Valuable Professional Award holder in Artificial Intelligence category. He has years of experience in imaging and data analysis application development, cross platform technologies and enterprise system designing. He is the author of the first eBook on Windows Phone 8.1 app development “Windows Phone 8.1 Complete Solution” and “Universal Windows Platform – Complete Solution”. He worked at the University of Saskatchewan – Plant phenotyping and imaging research centre (P2IRC) as a data science and imaging researcher. He was the lead AI developer at Immersive Design Studios and developed world’s first AI video upscalling tool. He worked as AI Engineer at Intact Financial Corp and designed production graded AI applications that are serving millions of requests everyday. He worked as the Lead AI Developer at OSEDEA to design the next generation AI solutions for manufacturing industry. He has worked at CAE to design large scale Data & AI Analytics platform and projects for Aviation, Aerospace, Defense & Healthcare systems. Currently he is working at ISAAC Instruments as Director of Data Science & AI to lead their Data & AI department for data driven & AI powered transportation industry.

Richard Francis

Richard Francis

Technical Trainer, ISAAC Instruments


Richard Francis

Richard Francis is a technical trainer at ISAAC. With over 19 years of experience in employee training in various fields and going on four years at ISAAC, Richard has become an expert at helping users of the ISAAC solution. With his understanding of the carriers and drivers learning and business needs, Richard works with the training team to find ways to help you fully experience the ISAAC solution.


Download the conference schedule

Leading trucking and transportation experts, fleet executives and ISAAC speakers are taking the stage at our headquarters to discuss ideas that are shaping our future, share the vision of our solution and inform you about our latest features.

Tuesday 15 November

5:00 – 7:30 p.m.

Cocktail for ISAAC’s entire North American user community

Wednesday 16 November

7:30 – 8:30 a.m.

Register, have breakfast, and meet our sponsors at their stands

8:30 – 9:15 a.m.

Opening Session – Keynote Speech

9:15 – 10:15 a.m.

Panel – Top Industry Issues and Economic Outlook

10:15 – 11:00 a.m.

Have a tour of our offices and meet our sponsors at their stands

11:00 a.m. – 12:00 p.m.

2022 New Features – Sponsored by Drivewyze

12:00 – 12:50 p.m.

Using ISAAC’s Safety Data to Reduce Risk – Sponsored by Trimble Maps

12:50 – 2:30 p.m.

Lunchtime and another opportunity to have a tour of our offices and visit our sponsors’ stands

2:30 – 3:15 p.m.

Panel – Fleet Leaders Share How They Better Succeed with ISAAC
3:15 – 4:00 p.m.
2023 Roadmap and Open Platform Evolution – Sponsored by Anytrek

4:00 – 4:40 p.m.

Big Data and AI for the Transportation Industry – Sponsored by EBE

4:40 – 5:00 p.m.

Closing Session – Connecting People and Technology

We thank our partners

Gold Sponsors

Silver Sponsors

Bronze Sponsors

See the ISAAC solution in action

We’ll help you bring out the best in your team!



Fleet Benefits

Solve major trucking challenges

Driver Happiness

Simplify the life of your drivers

ELD Reliability

Benefit from reliable technology

Cost Savings

Save money in various ways

Safety and Compliance

Ensure safe and compliant operations

Client Journey

Expect outstanding service as a client

Solution Innovation

Future proof your technology

Client Success

Get inspired by real-life examples


Game-Changing Features

Give your fleet an extra edge

Built for Trucking

Equip your fleet with durable tools

Predictive Workflow

Guide drivers with a simple workflow

Smart Compliance

Make compliance simple

Real-time Coaching

Achieve greater fuel efficiency

Remote Tablet Control

Enable effective teamwork

ELD and Fleet Telematics

Discover a built-for-trucking solution

Fleet Management Portal

Centralized portal for your office team

Driver-Friendly App

Versatile and user-friendly tool

Communication Gateway

Keep your team and drivers connected

Connected Cameras

Enhance safety, protect reputations

Open Platform

Get the most of your technology

Latest Innovations

Choose an innovation-driven partner


Read about a variety of trucking topics


Get inspired with in-depth reads


Watch our solution in action


Learn from industry experts

Tech Support

Get timely technical support

FAQ About ELDs in Canada

Find detailed compliance information
Don't Miss


Come meet us across North America


Read trucking and technology news

Our Team

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Information Security

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Our involvement in the trucking industry


Sustainable trucking solution

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