Our Team
ISAAC leadership includes a proven, experienced group of trucking and technology experts.
As industry enthusiasts, our leaders are dedicated to improving results, both for our valued clients and members of ISAAC’s team.
Jacques DeLarochellière
CEO, Chairman, Cofounder
Jacques DeLarochelliere, CEO, Chairman, Cofounder
Jacques DeLarochelliere is the CEO and cofounder of ISAAC Instruments, and Chair of the Board of Directors. His business journey began on a racetrack. One morning in 1990, Jacques tried to understand his poor performance as a race car driver, which he initially blamed his race car’s tuning. Santo, his mechanic, then pretended to make adjustments, as he was convinced that everything was fine.
When he got back on the track, Jacques made the best time. Proud of his performance, he was sure the adjustments he had asked for had done the trick. He was then told nothing had changed. This lesson in humility helped Jacques realize that people couldn’t feel, record and explain actions and reactions as well as technology. This triggered his need to develop a tool to quantify the behavior of race car drivers and their vehicles.
The family home’s garden shed then became ISAAC’s first laboratory. With his childhood friend David Brillon, he spent his free time working on his telemetry system. At the time, the Internet, GPS, cellular communication and accelerometers were brand new tech!
In the early 2000s, his telemetry system piqued the interest of leading automakers, like Ford, GM, Chrysler, Honda and Toyota. His entrepreneurial vision enabled him to build a successful business, which today brings its unique expertise to the transportation industry.
Jacques’s entrepreneurial leadership led to his nomination as a finalist in the Ernst & Young and Desjardins entrepreneurship awards. Jacques holds a bachelor’s degree in mechanical engineering, a flight theory and practice certification from the Kansas University School of Engineering, and specialized training in aircraft certification from Transport Canada.
Jacques is a sportsman at heart. He particularly enjoys speed and extreme sports. If he so enjoys riding his longboard to the office, it’s because the slopes along the way help get him there really fast!
J.S. Bouchard
Chief Product Officer, Cofounder
J.S. Bouchard, Chief Product Officer, Cofounder
Driven by this ambition, J.S. brings a wealth of expertise to his role. His journey is marked by over 15 years of deep conversations with hundreds of trucking fleets, uncovering what keeps them up at night while leveraging his solid foundation in computer engineering from McGill University.
Before becoming Chief Product Officer, J.S. showcased his strong leadership for over a decade as executive vice president of Sales at ISAAC. In that role, he played a key part in building ISAAC’s business strategy and was critical in launching the ISAAC solution and the ISAAC InControl mobile tablet.
David Brillon
Cofounder, Strategic Innovation
David Brillon, Cofounder, Strategic Innovation
The products developed under his leadership have been adopted by major global vehicle manufacturers—including Ford, GM, Chrysler, Honda, Toyota, FAW, BRP, Volvo, and John Deere—as well as leading carriers such as Quality Carriers, Eassons, TransX, Trimac, and Challenger.
Today, David focuses on Strategic Innovation, envisioning and shaping the platform of the future. His journey with artificial intelligence began with early Expert Systems and continues today with new AI technologies, reinforcing ISAAC’s commitment to staying ahead of industry transformations.
With expertise spanning software architecture, distributed applications, communication protocols, and advanced vehicle data analysis, David brings both technical depth and visionary leadership to the organization.
He holds a bachelor’s degree in electrical engineering and a master’s degree in industrial electronics engineering.
Julie Phaneuf
Chief Operations Officer
Julie Phaneuf, Chief Operations Officer
Julie Phaneuf is Chief Operations Officer at ISAAC Instruments. She leads all teams responsible for the client journey; from the deployment of the ISAAC solution to the delivery and installation of the equipment, as well as maintaining the satisfaction of long-time clients. Julie cherishes the Effortless Experience approach to client care. Recognized for her leadership and multidisciplinary team management, Julie’s passion and innovative thinking ensure ISAAC Instruments puts clients at the center of every decision.
Julie is a seasoned leader with valuable experiences in technology companies. Prior to joining ISAAC Instruments, Julie started her career in high-tech companies such as BNR and CAE. She then moved into C-level positions at Jobboom (Canoe-Quebecor), Newad and TC Media.
Julie holds a bachelor’s degree from HEC, as well as several certifications. She is a sports enthusiast. In her spare time, she bikes, hikes, runs or skis with her family and friends. She also likes to channel her passion into supporting industry-related causes such as Le grand défi Pierre Lavoie and ACQ Golf & Bike Day. If you need an athlete on your fundraising team, look no further, she’d love to join you!
Ross Castleton
Chief Financial Officer
Ross Castleton, Chief Financial Officer
Ross holds a Bachelor of Commerce with Honors in Accounting from McGill University and earned his Chartered Accountancy designation from the John Molson School of Business. With over 20 years of experience in finance, accounting, and management, he is a seasoned leader in his field.
Outside of his professional commitments, Ross is an enthusiastic supporter of Liverpool Football Club and the Baltimore Ravens. He is an avid golfer and enjoys spending his leisure time on the golf course, perfecting his game.
Josiane Lorange
Chief Human Potential Catalyst
Josiane Lorange, Chief Human Potential Catalyst
Prior to joining ISAAC, Josiane worked with various technology companies, including HydroTerra (WSP) and Geo-3D (Trimble). She holds a bachelor’s and a master’s degree in Civil (Environmental) Engineering from McGill University, a Fellowship in International Development Management, and an MBA from HEC.
A nature lover and meaning seeker, Josiane is also passionate about lifelong learning. She describes herself as an aspiring impact maker, but her coworkers will tell you she’s already accomplishing that mission!
Sam Sussenguth
Chief Sales Officer
Sam Sussenguth, Chief Sales Officer
Sam has spent his entire career in the transportation telematics space, helping fleets implement technology to improve drivers’ lives and developing strong relationships with carriers across the US and Canada. His decades-long experience with PeopleNet, Trimble Transportation, and Spireon brings a strong background of understanding carriers’ technology needs and managing high-performing sales professionals.
He obtained degrees in Business Management and Spanish from North Dakota State University while playing on the basketball team!
Living in Salt Lake City, UT, he loves to ski and hike with his wife and 3 children.
François Eric
Chief Technology Officer
François Eric, Chief Technology Officer
François began his career as a tech entrepreneur, founding companies focused on software development and product innovation. Over time, he transitioned from building startups to guiding technology strategy in high-growth environments, evolving to a CTO role where he now focuses on long-term stability, scalability, and cross-disciplinary collaboration.
Passionate about software architecture, process optimization, and innovation in logistics and transportation, François is committed to establishing sustainable and efficient practices that empower both people and technology.
Matt Ruth
Vice President Implementation
Matt Ruth, Vice President Implementation
Mike Stapleton
Vice President Industry Relations
Mike Stapleton, Vice President Industry Relations
Mike grew up in Ohio in a transportation family and has been reading Transport Topics since he was 7 years old. He was exposed to the supply chain at a very early age, with his father as a traffic manager for a large manufacturing company that used various modes of transportation. After high school, he obtained a degree in transportation at the University of Tennessee, while playing basketball on the side. From there he jumped both feet into the trucking industry, working in the LTL sector.
After 15 years with Yellow Freight and Watkins Motor Lines, and his work ethic learned in trucking, Mike jumped to the technology side of the fence and has been there since. Mike spent 25 years in a strategic sales role with Omnitracs, managing relationships with the largest fleets in the United States while engaging with state and national associations.
Although he travels like a rock star, he loves to hang out at home with family and friends to play as much golf as possible. Aside from golf, he’s into most sports, as well as muscle cars and music.
Beth Tattershall
Vice President Business Development
Beth Tattershall, Vice President Business Development
Beth Tattershall, Vice President of Business Development for the Southeastern U.S. at ISAAC, is a graduate of University of Tennessee, with a BS degree in Logistics and Transportation. She has spent her entire career in the trucking industry, assisting fleets to solve problems, identify areas of opportunity and attain business objectives. Most of her time has been spent in the telematics space. Prior to joining ISAAC, she was with SmartDrive Systems for close to two years and Trimble/PeopleNet for almost 17 years. Beth is based in Greenville, SC.
Drew Karpacz
Vice President Industry Relations
Drew Karpacz, Vice President Industry Relations
Drew has more than three decades of experience in the transportation sector with enterprises such as GE Capital/TIP, Daimler Truck Financial, and Velocity Vehicle Group/Crossroads Equipment Finance.
After spending most of his career on financial aspects of equipment, Drew successfully switched his focus to advanced trucking technology. His industry knowledge and trucking relationships help guide ISAAC in the U.S. market for telematics.
Born in Connecticut, Drew earned a Marketing and Finance degree from Providence College in Rhode Island before moving to California to pursue business opportunities and career growth.
Currently residing in Arizona, Drew enjoys golfing, skiing, and gathering with family in his free time.
Rihard Suler
Rihard Suler, Vice President of Business Development
Rihard Suler, Vice President of Business Development for Canada and Northeastern U.S. at ISAAC, is a graduate of McMaster University with a bachelor’s degree in Computer Engineering. He started his career in the engineering department at US Steel. He swapped out his engineering cubicle to hit the road selling telematics solutions 13 years ago due to his passion for helping truck fleets use technology to fix their business challenges. . Rihard is based in Toronto, Canada.
Joe Russo
Vice President IT & Security
Joe Russo, Vice President IT & Security
Joe Russo, VP IT & Security at ISAAC, is an IT Executive with over 20 years’ experience leading IT teams in multinational environments and various sectors: banking, pharma, transportation and technology services. He has held senior leadership roles in Switzerland at Morgan Stanley and the Bank for International Settlements, and then in Montreal at McKesson Canada, Syntax and CN Rail. His experience in aligning IT strategy with corporate strategy makes him a strong transformational leader who excels at overcoming technical, cross-cultural and organizational challenges to solve business challenges. Joe holds a MSc in Information Technology & Management from Sheffield University, completed the Mini-MBA program at McGill University and holds the CISSP certification.
Marc-André Lamarre
VP Finance & Accounting
Marc-André Lamarre, VP Finance & Accounting
Passionate about fast-growing SMEs, Marc-André loves to talk numbers with his colleagues, so as to focus on the organization’s challenges. It is in the spirit of a business partner that he puts his talents to work to create more value for the company. With over 12 years’ experience in finance, he has participated in the implementation and execution of development strategies for different SMEs in the technology and distribution industries.
In addition to his accounting credentials, Marc-André holds a Bachelor’s degree in Business Administration and a Master’s degree in Public Accounting from HEC Montréal. An avid outdoorsman, runner and skier, he likes to keep active and dynamic, and loves to travel to discover new destinations.
Melanie Simard
Vice President, Safety, Compliance & Technical Support
Melanie Simard, Vice President, Safety, Compliance & Technical Support
Her mission? Melanie lives to share her decades of trucking knowledge and her passion for the industry with the people around her, to empower them to excel and exceed expectations.
Angelique Brosseau
VP Client Experience
Angelique Brosseau, VP Client Experience
Passionate about new technology, Angelique is dedicated to enhancing operational effectiveness with client satisfaction as her top consideration. With expertise in SaaS, management and operational excellence, she is driven by the power of teamwork and takes pride in building collaborative relationships.
Angelique is an avid amateur chef, foodie, and music lover. She revels in the joy of discovering the great outdoors by bike or paddleboard, or of practicing Yoga on a dock. Her favorite place to be is on a beach, book in hand.
Rick Ochsendorf
Vice President of Client Engagement
Rick Ochsendorf, Vice President of Client Engagement
With nearly four decades of experience in trucking operations and telematics, Rick plays a key role in connecting ISAAC’s teams with the real-world needs of fleets. He works closely with both prospects and clients to clarify their business goals, and ensure ISAAC delivers meaningful results.
His mission? To help fleets succeed by making sure the technology they adopt truly serves their day-to-day operations.
Rick has held leadership roles across operations, product, sales, and customer success at companies like Platform Science, Trimble Transportation, and PeopleNet — always with a focus on making technology work for the people who rely on it.
He holds a B.A. in Business Management from Metropolitan State University and is a Certified Transportation Professional with the National Private Truck Council.
Josée Couvrette
Vice President of Well-Being
Josée Couvrette, Vice President of Well-Being
Josée Couvrette is Vice President, Well-Being at ISAAC. She leads a team of collaborators whose mission is to contribute to cultural transformation and organizational success by driving the development of ISAAC’s people. She articulates the company’s well-being vision and implements talent management programs and solutions to create a unique colleague experience backed by supportive leadership.
A seasoned and passionate leader, Josée draws her energy from stimulating challenges and values human relations, the emergence of collective intelligence, and the development of individual potential. She has extensive experience in strategic human resources consulting and organizational development and has held management positions in various fields, including finance, broadcasting, and telecommunications. She holds a master’s degree and a bachelor’s degree in industrial relations from Université de Montréal and has completed renowned coaching training programs over the years.
Josée enjoys walks in the forest or mountains and stopping by a lake or the ocean. Curious by nature, she cherishes every opportunity to immerse herself in new cultures and embrace the richness of human diversity. These experiences allow her to recharge, fuel her thinking, and appreciate the present moment. She is also a “Tennis Mom” and a fan of that sport in her spare time!