Transport ATD


Company overview

Transport ATD is a family-owned company that has been providing transportation services for over 30 years in Quebec, Ontario, the Maritimes, and the United States.

  • 30 years of experience
  • More than 30 trucks
  • 40,000 km per month / 250,000 tons per year

Benefits recap

  • Fair incentive plan
  • Significant savings on fuel and maintenance
  • Higher driver retention
  • Lower insurance premiums


fuel cost reduction in a single year

in fuel savings per truck per year


increase in average truck MPG


Transport ATD sought for years to implement an incentive plan where its drivers’ pay would be based on performance. The system the company was using, however, was outdated and limited. It was impossible to isolate uncontrollable elements such as truck aerodynamics, engine power, load, slope and wind. The existing system was keeping the company from offering a fair ecodriving program.

  • Measuring driver performance
  • Increasing driver engagement
  • Rewarding drivers for fuel-efficient driving

Solution benefits

I wanted more than just a tablet. We had already conducted a pilot project with tablets designed for regular consumers, but the results weren’t conclusive. It was ISAAC’s real-time telemetry that won me over.

Ghislain Tessier


Fair incentive plan

Transport ATD installed ISAAC’s telemetry system on its fleet of about thirty trucks. A few months later, the team had collected enough data to establish a baseline and create a reliable weighting scheme for the incentive plan. Unlike the old system, ISAAC’s solution provided data that was precise and irrefutable.

The drivers’ wages and bonuses finally reflected their actual performance. Moreover, with KPIs now displayed on the tablet in real time, drivers could adjust their driving and improve their score.

Significant savings on fuel and maintenance

When the driving performance incentive plan was first introduced, the average score was 50%. Within only five months, the average score went from 50% to 83%. Now, weekly average scores range from 85% to 90%. Five drivers have even maintained a 100% score this past year.

The significant improvement in ecodriving performance lead to significant fuel economy, as well as lower maintenance costs and has allowed Transport ATD to get a return on its investment in only six months.

In the beginning, the drivers were reluctant, which is normal. So I tested the system myself on a truck. The driving practices suggested by the ISAAC InControl tablet were exactly what I wanted my drivers to apply. By following the gradual acceleration and anticipation indicators, I was able to significantly improve my performance.

Ghislain Tessier


Additional benefits

In addition to improving drivers’ ecodriving and bettering fuel economy, Tessier emphasizes that the switch to ISAAC InControl was beneficial on other fronts.

  • Higher driver retention
  • Lower insurance premiums for the past two years

ISAAC is the tool that allowed me to significantly improve my company’s profitability and prosperity.

Ghislain Tessier


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