How Fleets Cut Turnover During Truck Driver Shortages

Oct 26, 2022


Truck driving is a demanding, high-stress job that involves time away from family and friends, especially for long hauls. This is part of the reason why driver retention and turnover have been a significant problem in many fleets across North America for over a decade.

Multiple causes of driver dissatisfaction contribute to high levels of churn, adding to the complexity of solving driver shortages. These shortages create intense competition among fleets for skilled drivers, and statistics show that the labor market is likely to grow tighter.

Fleets can mitigate shortage and retention challenges by understanding driver trends, addressing pain points, and implementing systems that support driver satisfaction and success.

Download White Paper—Driver Retention & Satisfaction

Eye-opening driver shortage numbers

The current and impending growth of driver shortages emphasizes the importance of driver retention and satisfaction for fleets.

Bob Costello, Chief Economist for the American Trucking Association, stated that the driver shortage climbed to 80,000 in 2021. Demographic trends and freight growth could double the driver shortage to 160,000 by 2030. Overall, estimates project that the trucking industry will need to recruit nearly one million new drivers to address increased freight demand, driver retirements, and other industry issues.

Driver turnover increases the labor challenges faced by fleets. Costello noted that truck fleets categorized as over-the-road operations experience turnover rates of around 90%. Some drivers leave the industry, but most switch fleets. As driver shortages become more severe, carriers will be more aggressive to poach top talent from each other.

Fleets offer higher wages and signing bonuses when poaching drivers from rivals, increasing labor costs. Studies show that the cost of replacing a driver varies from several thousand dollars to more than $20,000 for truck drivers with specific endorsements on their CDL, such as HAZMAT.

Aging demographics for the trucking industry will mean that fleets need to adjust to attract a younger, more diverse group of drivers. Carriers that act to address pain points for seasoned and new drivers will reduce churn and access a larger, more diverse labor pool.

Pain points that cause driver turnover

Truck drivers navigate a series of complex professional and regulatory challenges that other workers don’t deal with. This ranges from HOS and DVIR rules to endorsements for dangerous loads. Infrastructure hasn’t kept pace with the growth of the trucking industry, causing serious problems such as a lack of safe parking spots for truck drivers.

Trucking companies have limited say in most regulatory matters. Instead, fleets should focus on making it easier for drivers to successfully comply with rules and regulations, including ELD regulations in the United States and Canada.

Drivers saddled with ELDs that don’t meet their needs experience unnecessary frustration. Technology is great when it works, and an impediment when it doesn’t. Some of the common issues that drivers experience with ELDs include:

  • Unnecessary features or apps
  • Systems that demand too much attention
  • A complicated user interface
  • Solutions that require intensive training
  • ELDs with downtime and outages

Drivers who use solutions that waste time and create frustration are more likely to jump to another fleet compared to those with trucking tools that they like to use. Leading in-cab solutions go beyond ELDs to save time for drivers while optimizing fleet operations.

Great technology makes life easier fleetwide

Giving drivers reliable tech helps them perform their jobs safely and efficiently while maintaining compliance and preventing downtime. Dispatchers and fleet managers also benefit from greater fleet visibility and insight into potential optimizations across the entire business.

In-cab systems such as the ISAAC solution simplify trucking in a variety of ways, including:

  • Automatic adjustment of ELD regulations and functions at border crossings
  • Clear communication with drivers and faster responses to queries
  • Automatic updates for HOS status when drivers report activities
  • Instant syncing of driver logbooks and trip sheets
  • Unassigned driving event reporting
  • Predictive driver workflows that require as few screen taps as possible

Clearly, technology isn’t the only way to improve the retention of drivers, but they will respond favorably to companies that make their life easier. Our in-depth guide to driver retention and satisfaction provides a comprehensive look into different ways fleets prevent churn and thrive through driver shortages.

Download White Paper—Driver Retention & Satisfaction

Time to move forward with managed technology

Recent blog articles

Prevent Wheel-off Problems with Smart Wheel Retorquing

by | Nov 11, 2022 | Best practices | 0 Comments

Wheel-off incidents can be catastrophic. Fleets can prevent these accidents with smart wheel retorquing management.

Canadian ELD Mandate—How Fleets Can Quickly Adapt

by | Nov 10, 2022 | Compliance and regulations,Industry | 0 Comments

Canada’s ELD mandate will be enforced on January 1, 2023. Fleets that haven’t transitioned can quickly adapt for compliance.

How Fleets Cut Turnover During Truck Driver Shortages

by | Oct 26, 2022 | Best practices,Industry | 0 Comments

Fleets mitigate the impact of driver shortages by focusing on driver retention and satisfaction with driver-friendly tech.

Guide to US Agricultural Exemption for Hours of Service (HOS)

by | Oct 11, 2022 | Compliance and regulations | 0 Comments

Fleets that transport agricultural products and livestock can benefit from the US agricultural exemption for HOS

Does Your Fleet Know How to Respond to a Cyberattack?

by | Oct 11, 2022 | Cybersecurity,Industry | 0 Comments

Companies that respond well to cyberattacks reduce losses and ensure business continuity. Learn how fleets can defend themselves against attacks.

Fuel Efficiency Programs Can Improve Driver Retention

by | Sep 29, 2022 | Best practices,Industry | 0 Comments

Driver retention and fuel costs are two main issues that fleets face. Fuel efficiency initiatives can support improvements for both issues at once.

A Summer of Accomplishments for ISAAC

by | Sep 22, 2022 | President’s blog | 0 Comments

As the summer of 2022 comes to a close, I find myself looking back at some of our most recent accomplishments.

Fleets Must Act to Prevent Ransomware Attacks

by | Sep 7, 2022 | Best practices,Industry | 0 Comments

Ransomware is on the rise. Fleets must protect themselves against ransomware with a strong cybersecurity plan.

What Happens at a Roadside Inspection and How to Prepare

by | Sep 7, 2022 | Compliance and regulations,Road safety | 0 Comments

Fleets and drivers undergo multiple types of roadside inspections. Focus on safety, training, and driver support to ensure compliance.

See the ISAAC solution in action

We’ll help you bring out the best in your team.

Why ISAAC Overview →



Fleet Benefits

Solve major trucking challenges

Driver Happiness

Simplify the life of your drivers

ELD Reliability

Benefit from reliable technology

Cost Savings

Save money in various ways

Safety and Compliance

Ensure safe and compliant operations

Carrier Experience

Expect outstanding service as a client

Solution Innovation

Future proof your technology

Client Success

Get inspired by real-life examples

Solution Overview →

Game-Changing Features

Give your fleet an extra edge

Built for Trucking

Equip your fleet with durable tools

Predictive Workflow

Guide drivers with a simple workflow

Smart Compliance

Make compliance simple

Real-time Coaching

Achieve greater fuel efficiency

Remote Tablet Control

Enable effective teamwork

ELD and Fleet Telematics

Discover a built-for-trucking solution

Fleet Management Portal

Centralized portal for your office team

Driver-Friendly App

Versatile and user-friendly tool

Communication Gateway

Keep your team and drivers connected

Connected Cameras

Enhance safety, protect reputations

Open Platform

Get the most of your technology

Latest Innovations

Choose an innovation-driven partner
Resource Hub Overview →


Read about a variety of trucking topics


Get inspired with in-depth reads


Watch our solution in action


Learn from industry experts

Tech Support

Get timely technical support

FAQ About ELDs in Canada

Find detailed compliance information
Company Overview →
Don't Miss


Come meet us across North America


Read trucking and technology news

2022 User Conference

Register for our exclusive client event


Our involvement in the trucking industry

Contact us

Ask us anything, we're happy to help
Careers Overview →
Join Us

Available Positions

Join a team renown for its culture!

Awards and Recognition

Testimony to our winning culture


Check out life at ISAAC

Perks and Benefits

Find a healthy work-life balance